DUBAI, UAE, June 7, 2026 – Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest MENA-based online social networking and gaming company, today announced the successful conclusion of its comprehensive participation in Saudi eLeague 2026 (SEL 2026), including the Championship Festival Finals in Riyadh and the Yalla Saudi eLeague Women 2026 tournament.
As the Official Event Partner of Saudi eLeague 2026 and Presenting Partner of Yalla Saudi eLeague Women 2026, Yalla Group played a prominent role throughout the season, underscoring its long-term commitment to advancing esports, fostering gaming communities, and supporting the development of digital entertainment ecosystems across Saudi Arabia and the wider Middle East and North Africa region.
The Saudi eLeague Championship Festival Finals, held from May 1 to June 6 at SEF Arena in Riyadh, brought together professional players, gaming enthusiasts, content creators, industry leaders, and ecosystem partners for one of the Kingdom’s largest esports celebrations.
Throughout the event, Yalla Group hosted an interactive experience booth at SEF Arena, showcasing three of its flagship products: Yalla Ludo, Jalsat, and Turbo Match. Visitors participated in a range of engaging activities designed to strengthen community interaction and introduce users to Yalla’s growing portfolio of social networking and gaming platforms.
On May 17, Saifi Ismail, President of Yalla Group, visited the Saudi eLeague Festival at SEF Arena, where he met with Rawan AlButairi, Chief Executive Officer of the Saudi Esports Federation (SEF), along with representatives from sponsoring brands and ecosystem partners. Discussions focused on the continued growth of Saudi Arabia’s esports sector and opportunities to further strengthen gaming communities across the region.
In parallel with the Championship Festival, the Yalla Saudi eLeague Women 2026 officially concluded on June 6, marking another significant milestone in the advancement of women’s esports in Saudi Arabia. The tournament, which began on February 23, featured online qualifiers and live finals at SEF Arena, highlighting the increasing competitiveness, visibility, and depth of talent among female esports players across the Kingdom and the broader region.
“The successful conclusion of Saudi eLeague 2026 represents another important milestone for the regional esports ecosystem,” said Saifi Ismail, President of Yalla Group. “Through our collaboration with the Saudi Esports Federation, we were proud to contribute across multiple dimensions of the event, from community engagement and offline activations to supporting the growth of women’s esports through Yalla Saudi eLeague Women 2026.”
He added, “Saudi Arabia remains one of the region’s most strategically important gaming markets. We are committed to supporting the long-term development of the esports ecosystem by fostering inclusive gaming communities, empowering emerging talent, and enhancing user engagement through our expanding portfolio of social networking and gaming products.”
Established in 2020 by the Saudi Esports Federation, Saudi eLeague has become a cornerstone of Saudi Arabia’s esports landscape, supporting the goals of Vision 2030 and the Kingdom’s National Gaming and Esports Strategy. The 2026 season featured several competitive divisions, including the Elite eLeague, Challenger eLeague, Yalla Saudi eLeague Women, and Fighting eLeague, each designed to nurture different segments of the gaming and esports ecosystem.
The success of the 2026 edition reflects the rapid growth of esports participation and engagement across Saudi Arabia, fueled by expanding talent pipelines, increasing community involvement, and rising interest from regional and international gaming stakeholders.
Looking ahead, Yalla Group will continue to expand its presence across Saudi Arabia and the wider MENA region through strategic partnerships, community-focused initiatives, and investments that contribute to the long-term growth of esports, gaming, and digital entertainment ecosystems.
