Tanagra has unveiled Après Sea, its new summer campaign inspired by the ease, spontaneity, and beauty of life at sea. Set aboard a yacht, the campaign presents a refined vision of summer living, showcasing how carefully curated homeware and decorative objects naturally integrate into everyday moments, from alfresco dining to relaxed hosting.
Rather than focusing on staged environments, Après Sea captures authentic experiences and the effortless ways in which design enhances daily life. Through a series of cinematic visuals and imagery, the campaign explores how objects move seamlessly through the rhythm of summer, creating settings that feel personal, inviting, and lived in.
At the heart of the campaign is a curated selection of tableware, glassware, vases, silverware, home fragrances, figurines, and decorative pieces from some of the world’s most celebrated maisons. Inspired by long lunches and leisurely afternoons by the sea, Christofle’s Malmaison Riviera collection introduces a vibrant yellow palette that brings warmth and character to summer gatherings.
Waterford’s crystal vases and glassware capture and reflect natural daylight, making them ideal companions for sunlit occasions. Buccellati’s photo frames and trinket bowls add a personal touch, introducing layers of memory, craftsmanship, and detail to the setting.
The campaign also highlights Georg Jensen’s collection of barware, serveware, and silver accents, which bring together functionality and contemporary design. These carefully selected pieces embody Tanagra’s distinctive approach to curation, combining heritage craftsmanship with modern lifestyles.
Beyond the dining table, Après Sea explores the quieter elements that define summer living. Crystal catches shifting daylight, silverware transitions effortlessly between dining and aperitif moments, and decorative objects become an integral part of the atmosphere. The result is a softer, more natural approach to entertaining, where spaces evolve organically throughout the day.
To further enrich the campaign, Tanagra has partnered with Wild Idol, whose non-alcoholic sparkling wine brings a celebratory and luxurious dimension to the experience. Floral arrangements by Bliss Flower Boutique add colour and texture to the setting, reinforcing the campaign’s relaxed and naturally elegant aesthetic.
Inspired by the ease of summer living at sea and designed for moments that linger long after sunset, Après Sea reflects a broader perspective on luxury. Across film and imagery, the campaign suggests that true luxury is not defined by a single occasion, but by continuity, through the relationships between objects, spaces, and people over time.
The result is a portrait of summer that feels both intimate and expansive, where the boundaries between hosting, living, and simply enjoying the moment dissolve.
For decades, Tanagra has curated a world of exceptional design, bringing together maisons renowned for craftsmanship, artistry, and timeless appeal. From tableware and home accessories to decorative objects, the brand offers a distinctive perspective on modern living, where heritage and contemporary culture meet.
With Après Sea, Tanagra continues to evolve that vision, presenting its universe not merely as a collection of objects, but as a way of living that is effortless, refined, and deeply connected to the moments that shape everyday life.
