Liferay AI Hub to take centre stage as Saudi enterprises shift their focus from AI deployment to measurable business value
Riyadh, Saudi Arabia, 24 August 2026: Liferay, a leading provider of Digital Experience Platforms, will return to LEAP 2026 with a focus on one of the most pressing questions facing enterprises today: how to turn growing investments in artificial intelligence into secure, scalable and measurable business value.
At the Riyadh Exhibition and Convention Centre in Malham from 31 August to 3 September, Liferay will showcase its AI capabilities to organisations across Saudi Arabia as they move beyond experimentation and deployment towards a more mature phase of AI adoption, where governance, data and measurable outcomes are becoming increasingly important.
At the centre of Liferay’s presence will be Liferay AI Hub, a standalone SaaS product designed to enable enterprise organisations to build, deploy and manage AI agents through a low-code environment.
The platform is designed around a challenge that is becoming increasingly significant as AI adoption accelerates. While organisations are rapidly exploring and deploying AI agents, the systems needed to govern those agents, connect them with trusted enterprise data and measure their impact are not always developing at the same pace.
Liferay AI Hub aims to address that gap by enabling enterprises to build AI-driven workflows grounded in their own data and governed by their existing security policies. Rather than requiring organisations to rebuild their infrastructure, the platform allows existing access controls to extend directly into AI-powered workflows.
For enterprises, this creates an opportunity to accelerate AI adoption while maintaining the security, governance and control required in complex organisational environments.
“Saudi Arabia’s Vision 2030 has set one of the most clearly defined digital agendas in the world, and the pace of enterprise AI adoption here reflects that ambition,” said Moussalam Dalati, General Manager, Middle East, Africa and France, Liferay. “What we are seeing across the Kingdom is that organisations have moved past the question of whether to adopt AI. The priority now is making AI work, securely, governed and grounded in the right data to produce business value. Liferay AI Hub gives enterprises the foundation to do exactly that, without starting over.”
Moving Beyond AI Adoption
The conversation around artificial intelligence is rapidly changing.
For many organisations, the question is no longer whether AI should be adopted. The focus is increasingly shifting towards how it can be deployed responsibly, integrated into existing systems and translated into tangible business outcomes.
A recent global research study by Liferay found that although enterprises are embracing AI agents at a rapid pace, governance, training and measurement practices are struggling to keep up.
This challenge is particularly relevant in Saudi Arabia, where organisations are moving quickly in their AI ambitions. According to PwC’s 2026 AI Performance Study, organisations in the Kingdom are outperforming global peers across several dimensions of AI maturity.
The next stage of the journey, however, is expected to be defined by value.
As AI becomes more deeply embedded within organisations, enterprises will increasingly need to demonstrate how these technologies are improving operations, strengthening decision-making, enhancing customer experiences and creating sustainable competitive advantages.
Liferay’s presence at LEAP 2026 will explore this transition, placing particular emphasis on the foundations required to move from AI activity to meaningful business impact.
AI Grounded in Enterprise Data
A central element of this approach is ensuring that AI systems operate within the context of an organisation’s own data, policies and security frameworks.
Liferay AI Hub is designed to help enterprises build and manage AI agents while leveraging the information and access controls that already exist within their organisations.
This approach could be particularly important for large enterprises and organisations operating in highly regulated sectors, where security, governance and data access cannot be treated as afterthoughts.
By connecting AI capabilities with existing enterprise environments, organisations can potentially reduce the complexity associated with deploying new AI initiatives while maintaining greater control over how information is accessed and used.
The objective is not simply to introduce more AI into an organisation, but to make AI more practical, manageable and aligned with business priorities.
A Single View of Account Intelligence
Alongside Liferay AI Hub, the company will also introduce visitors at LEAP to the recently launched Liferay Data Platform.
The platform is designed to give B2B organisations a single and trusted view of account activity by bringing together information from CRM systems, marketing automation platforms and behavioural data.
By consolidating these different sources of information, sales and marketing teams can gain a clearer understanding of account activity and respond to customer intelligence in real time.
The introduction reflects another important shift taking place across enterprise technology: the growing importance of connecting fragmented data.
As organisations invest in AI, the quality and accessibility of underlying data will play an increasingly important role in determining the effectiveness of those investments. A strong AI strategy, therefore, is not only about deploying intelligent technologies but also about ensuring those technologies are working with the right information.
Together, Liferay AI Hub and Liferay Data Platform reflect a broader focus on helping enterprises connect AI, data and digital experiences in a more integrated way.
A Regional Ecosystem for Saudi Enterprises
Joining Liferay at LEAP 2026 will be regional partners Blackstone eIT, Sword, Netways and OSOS.
The partners bring expertise across several of Saudi Arabia’s key sectors, including the public sector, financial services and manufacturing.
Their presence reflects the importance of local and regional ecosystems in supporting enterprise technology transformation. While technology platforms provide the foundation, successful implementation often depends on organisations that understand the specific operational, regulatory and industry requirements of the markets they serve.
For Saudi enterprises, the combination of global technology platforms and regional expertise could become increasingly valuable as AI initiatives move from pilot projects into larger and more complex enterprise deployments.
From Momentum to Measurable Value
LEAP has become one of the world’s most prominent technology gatherings, bringing together companies, entrepreneurs, policymakers and technology leaders to explore the future of the digital economy.
For Liferay, the 2026 edition presents an opportunity to engage directly with Saudi organisations at a significant moment in their AI journey.
The Kingdom has already established substantial momentum in artificial intelligence as part of its wider digital transformation ambitions. The next challenge will be ensuring that this momentum delivers lasting value.
That will require more than experimentation. It will require governance frameworks, trusted data, secure infrastructure and clear ways of measuring outcomes.
As enterprises increasingly move beyond the initial excitement surrounding generative AI and autonomous agents, these foundations are likely to become just as important as the technology itself.
Liferay’s message at LEAP 2026 is centred on that evolution.
The future of enterprise AI will not simply be defined by how many organisations deploy AI agents, but by how effectively those agents can operate within real business environments, using the right data, following the right policies and delivering results that organisations can measure.
With Liferay AI Hub taking centre stage, the company will showcase how Saudi enterprises can begin making that transition, moving from AI ambition to AI that is secure, governed, scalable and built to create meaningful business value.
Liferay will be exhibiting at LEAP 2026 at the Riyadh Exhibition and Convention Centre, Malham, from 31 August to 3 September 2026.
