RIYADH, Saudi Arabia – August 27, 2026: Garmin has strengthened its presence in Saudi Arabia with the opening of its first retail store in Riyadh at U Walk, operated by AMIT Trading, Garmin’s official distributor in the Kingdom. The opening coincides with the Saudi launch of the new fēnix 9 and fēnix 9 Pro multisport smartwatches, expanding Garmin’s portfolio of performance-focused wearable technology in the local market.
The new fēnix 9 series is designed for athletes, runners, cyclists, endurance enthusiasts, and outdoor adventurers, combining advanced training and performance metrics with enhanced navigation, durability, battery performance, and display technology.
The fēnix 9 features an AMOLED display that is twice as bright as the previous generation, together with a scratch-resistant sapphire lens and leak-proof buttons. The smartwatch is also rated for diving to depths of up to 40 metres, extending its suitability across a broad range of sports and outdoor activities.
Among the series’ new features is Garmin Epic, available through Garmin Connect, which enables users to combine activities recorded over days, weeks, or months into a shareable story incorporating activity data and photographs. The feature provides users with a new way to document and share their training journeys and sporting achievements.
For endurance-focused athletes, the fēnix 9 introduces Endurance Zones and the Endurance Score Curve, which are designed to help users understand and track the development of their endurance based on fitness levels and training history.
The watch also expands its training capabilities with advanced indoor rowing insights, including VO2 Max and power curve data, while enhanced rucking features allow users to adjust pack weight during an activity for more detailed tracking of their training load.
Navigation has been upgraded with built-in routable maps, 50% more memory than the fēnix 8, and browsing speeds up to 30% faster. A new perspective view provides an additional way to visualise routes and surroundings. With 64GB of storage, the watch can accommodate additional maps as well as up to 7,000 songs.
Battery performance has also been extended, with the largest fēnix 9 model offering up to 29 days of battery life in smartwatch mode. The fēnix 9 is available in three case sizes — 43mm, 47mm, and 51mm — giving users greater choice based on wrist size and preferred display dimensions.
fēnix 9 Pro Introduces Premium Materials and Enhanced Visibility
The fēnix 9 Pro builds on the series with higher-end specifications and marks a first for the fēnix range with the introduction of a titanium case.
Its AMOLED displays deliver brightness levels of up to 3,000 nits, helping improve visibility in bright outdoor conditions and direct sunlight. The 51mm model features a 1.5-inch AMOLED display, providing 15% more screen area than the fēnix 8 while maintaining the same overall case size.
Selected fēnix 9 Pro models are also available with solar charging displays, offering battery life of up to 57 days under the specified conditions. An integrated LED flashlight adds further utility for outdoor activities, while a dedicated green-light mode is designed to help preserve users’ night vision in low-light environments.
Garmin Expands Retail Presence in Riyadh
Located at U Walk in Riyadh, Garmin’s first retail store in the capital offers customers access to a broad portfolio of Garmin products covering running, cycling, fitness, golf, and outdoor activities, alongside the company’s marine products.
The new store provides customers with an opportunity to experience Garmin’s technologies and product range in person while strengthening the company’s direct retail presence in one of the Kingdom’s most important consumer and lifestyle markets.
The fēnix 9 and fēnix 9 Pro series are now available in Saudi Arabia through the new Garmin store at U Walk and authorised sales channels operated by AMIT Trading.
Garmin’s expansion also aligns with the broader objectives of Saudi Vision 2030, particularly the Kingdom’s efforts to develop the sports sector and encourage greater participation in physical activity. The availability of advanced sports performance and measurement technologies provides athletes and fitness enthusiasts with additional tools to monitor, understand, and improve their performance, while contributing to the growing culture of sport, fitness, and outdoor activity across Saudi society.
Founded in 1989, Garmin is a global technology company specialising in GPS navigation, wearable devices, and related technologies. Its products and solutions serve a diverse range of sectors, including sports and fitness, outdoor recreation, aviation, automotive, and marine applications, with a continued focus on innovation, performance, quality, and ease of use.
For further information on the fēnix 9 series, including available colours, sizes, and health and wellness features, visit the official Garmin Saudi Arabia website.
