In the heart of Jeddah, a city where tradition meets the tide of modern life, there brews a story of aroma, artistry, and ambition. This is the story of Brew92, a homegrown haven that didn’t just sell coffee; it changed the way Jeddah drinks it.
When Brew92 opened its doors in 2016, the concept of “speciality coffee” was still an unfamiliar phrase in Saudi Arabia. People craved coffee, yes, but few paused to taste its character, its origin, its roast, its soul. Brew92 arrived like a quiet revolution, introducing the science of precision and the romance of craft. The café’s name, Brew92, was not chosen at random. It nods to 92°C, the perfect brewing temperature that unlocks the coffee’s truest flavour. That same precision became the brand’s philosophy: every detail matters, from the bean’s journey across continents to the final pour in your cup.
A Cup of Passion and Purpose
Behind the brand is a team of dreamers, people who saw coffee not as a drink, but as an experience worth perfecting. They sourced beans from the world’s finest estates, roasted them in-house, and trained their baristas to treat every brew as a form of art. The result? Coffee that doesn’t just wake you up, it speaks to you.
Step into any Brew92 location, and you’ll sense that devotion immediately. The air hums with soft chatter and the comforting hiss of milk frothing. The interiors balance raw industrial elements with warm textures, concrete softened by wood, and steel mellowed by sunlight. It’s a space built not just for caffeine, but for connection.
Here, friends linger longer than planned, creatives find their corners of calm, and strangers often become familiar faces. Brew92 doesn’t just serve coffee; it serves moments.
The Pulse of Jeddah’s Coffee Culture
Over the years, Brew92 has become more than a café. It’s a classroom for coffee lovers, hosting tasting sessions and workshops that unravel the mystery behind every bean. These gatherings have birthed a new generation of coffee enthusiasts, young Saudis who now see brewing not as routine, but as a ritual.
Each branch across the Kingdom, from Al Khaldiya to Al Khayyat, Sari, and beyond, carries its own soul, yet they’re all tied by a single thread: community. The brand’s commitment to quality, consistency, and authenticity has positioned it as the beating heart of Saudi Arabia’s coffee renaissance.
In every cup, Brew92 captures the essence of Jeddah itself: warm, diverse, ambitious, and endlessly alive.
A Legacy Brewing Beyond the Cup
Today, Brew92 stands as a symbol of what passion can create when it’s grounded in purpose. What began as a humble dream to introduce speciality coffee has grown into a cultural movement, inspiring cafés across the Kingdom to follow suit.
But for those who know, Brew92 remains the original, the place where Jeddah’s coffee awakening began. Where every sip reminds you that craftsmanship is timeless, and that sometimes, the most extraordinary revolutions begin not with noise, but with a quiet cup of coffee brewed just right.
Because in Jeddah, when the aroma of freshly ground beans fills the air, it often leads back to one name, Brew92, the soul of Saudi Arabia’s speciality coffee story.
