The award-winning film, “Symphony Above Riyadh,” celebrates Saudi national pride through a cinematic portrayal of the capital’s evolving skyline, produced entirely using generative AI.
Alawaly Real Estate has won a Platinum Award at the 2026 MUSE Creative Awards for its Saudi National Day video, Symphony Above Riyadh. Recognised in the Video – Branding category, the award highlights the company’s use of artificial intelligence to combine creative storytelling with Saudi Arabia’s national identity.
Produced entirely using generative AI, the video presents an orchestral performance suspended above Riyadh. It brings together music, architecture and the city’s skyline to portray the Kingdom’s urban transformation and celebrate its achievements and ambitions for the future.
The production reflects Alawaly’s approach to using emerging technologies to create engaging content for national occasions while strengthening its connection with Saudi identity.
Celebrating Riyadh Through AI and Storytelling
Organised by the International Awards Associate, the MUSE Creative Awards recognise work across creative content, advertising and communications. Entries are assessed by an international jury based on originality, creativity, execution and impact. Platinum is the programme’s highest award distinction.
Essam Shubier, Marketing Manager at Alawaly Real Estate, said the recognition was meaningful because the video drew inspiration from Saudi Arabia and Riyadh’s urban transformation.
He explained that the creative concept aimed to celebrate Saudi National Day through a contemporary visual approach that connects national identity with the possibilities of emerging technology.
Shubier added that strong real estate branding extends beyond projects to include a company’s vision, values and relationship with the communities it serves. He described innovation in communications as an extension of the company’s approach to development and its focus on creating lasting value.
Supporting Saudi Arabia’s Urban Transformation
The award adds to Alawaly Real Estate’s record of local and international industry recognition across real estate development, architectural design and residential projects.
The Saudi developer has a portfolio of more than 80 residential and commercial projects across over seven cities, with a total value exceeding SAR 16 billion.
Its approach centres on understanding evolving customer needs and combining design, strategic planning and execution to deliver properties focused on functionality, quality and long-term value.
As Saudi Arabia’s real estate sector continues to develop, Alawaly aims to shape future residential and commercial environments in line with the Kingdom’s urban transformation and Vision 2030.
The company dedicated the award to Saudi Arabia, describing the Kingdom as its greatest source of pride and inspiration.
