In the heart of Italy’s Motor Valley, stretching from Modena to Turin and Arese, a new chapter in automotive artistry begins. BOTTEGAFUORISERIE unites two legends, Alfa Romeo and Maserati, under one visionary banner. It’s more than a design studio; it’s a creative sanctuary where heritage, performance, and beauty converge.
Led by Cristiano Fiorio, this new hub celebrates the soul of Italian engineering, a space where passion meets precision, and every detail tells a story. From bespoke, hand-built masterpieces to meticulous restorations, BOTTEGAFUORISERIE redefines what it means to create a car that is both mechanical and emotional.
At its core, the initiative embraces four pillars:
• BOTTEGA – The workshop of dreams. Limited-edition “few-offs” like the Alfa Romeo 33 Stradale and Maserati MCXtrema are born here — pure expressions of design and emotion.
• FUORISERIE – A realm of personalisation. Every customer becomes part of the creative process, shaping cars that mirror their individuality.
• LA STORIA – History reimagined. Vintage models are restored and reinterpreted, keeping the legacy alive for generations to come.
• CORSE – The racing spirit. Performance know-how from the track inspires innovation, bridging speed and sophistication.
Under the patronage of Fondazione Altagamma, BOTTEGAFUORISERIE symbolises a renaissance in Italian automotive excellence, where the legacy of two icons evolves into the art of tomorrow.
As Fiorio beautifully puts it,
Performance is an act of culture. Creating beauty is a form of art.
