Q: You’ve been involved in entertainment across multiple regions. What inspired the birth of GF Entertainments, and how has the journey evolved since its inception?
That’s a great question! I’ve been a musician since the age of six and worked as an actor between 2009 and 2016. Alongside my creative career, I’ve always had an entrepreneurial drive. I started my first company at 19, and GF Entertainment is my fourth. It was born from two things: wanting to create opportunities for other musicians, and getting tired of waiting by the phone for my agent to call with gigs I’d auditioned for. Since then, we’ve evolved into a truly global company with offices in London, Jeddah and Sydney.
Q: You’ve worked with a wide range of talents and projects. How do you define GF Entertainments’ unique identity within such a competitive global industry?
Our USP lies in our direct access to A-list talent. For our clients, who are primarily Ultra High Net Worth Individuals, speed, access and assurance are everything. We understand their world and expectations. That’s what sets us apart: we deliver at the pace and precision our clients require.
Q: What are some of the challenges you faced while building an entertainment brand that bridges diverse cultures and audiences?
Translating a client’s vision into a clear, executable event plan, especially across cultures, is both the challenge and the magic. Every region brings its own nuance and understanding that is key. But when you get it right, when an event truly reflects the client’s spirit and context, it’s incredibly rewarding.
Q: Saudi Arabia is currently undergoing a culturalrenaissance, especially in entertainment and events. How do you view this transformation, and what opportunities do you see for creatives like yourself here?
It’s such an exciting time in Saudi Arabia! We’re thrilled to play a small role in the Kingdom’s cultural renaissance. The opportunities are immense, which is exactly why we established a base in Jeddah. I’m not only excited to grow GF Entertainment in the region, but also to grow with the Kingdom as it continues to shape the global entertainment landscape.
Q: As a creative entrepreneur, how do you balance the business side of entertainment with the artistic vision that drives it?
Wooooh, I love this question! Having been both a musician and an entrepreneur for decades, I approach every project with a unique lens. However, the balance isn’t as hard as people think because everything starts with the client’s vision. Once you understand that, the creative and business sides naturally align around bringing that vision to life.
Q: What’s one project or milestone that you feel truly defines your career so far?
It would have to be in 2024, we curated a 70 birthdaycelebration in Cannes that was nothing short of extraordinary, from Andrea Boccelli to Martin Solveig, plus a bespoke production themed around the client’s personal story. The grand finale was having the biggest band in the world perform for him. Five months later, we created another incredible event for his wife in Dubai. That year was a major milestone for us.
Q: Many young creatives look up to you. What advice would you give to emerging talents hoping to make their mark in the entertainment industry, particularly in this part of the world?
That’s very humbling, thank you! Honestly, I’m just a human being trying to figure out this thing called life like everyone else. My advice is simple: stay authentic and stay true to your values, ethics and vision. Those are things money can’t buy and no one can replicate. The world doesn’t need another copy, it’s waiting to hear your unique voice.
Q: Finally, what’s next for GF Entertainments? Are there any exciting projects we can look forward to seeing soon?
2026 will be a huge year for us, especially in the Kingdom. We’ve got several major projects in the works, including some
very special plans around the Saudi Arabian Grand Prix. So, keep your eyes peeled!
