Exhibition celebrates Asir’s artistic talent, cultural heritage and natural beauty as part of the Darb Al Fan Program
Abha, Saudi Arabia, 19 August 2026: Mohamed Yousuf Naghi Motors – Ford is hosting the art exhibition “Where Beauty Tells Its Tale” at its Abha branch from 11 to 19 August 2026, marking another chapter in the Darb Al Fan Program, an initiative of the Mohamed Yousuf Naghi Community Foundation.
The exhibition brings together Mohamed Yousuf Naghi Motors – Ford and the Saudi Arabian Society for Fine Arts to celebrate the creative talent of the Asir region. It features works by a selection of local artists whose pieces highlight the region’s distinctive landscapes, cultural heritage and identity.
Through a range of artistic expressions, the participating artists offer their own perspectives on the character of Asir, drawing inspiration from its mountains, mist-covered landscapes, vibrant colours and rich cultural traditions. The exhibition provides visitors with an opportunity to experience the region through the eyes of its local creative community.
Darb Al Fan is one of the initiatives of the Mohamed Yousuf Naghi Community Foundation, developed in partnership with Mohamed Yousuf Naghi Motors – Ford. The program aims to support local artistic talent and create greater opportunities for art and culture to engage with communities across the Kingdom.
As part of the initiative, Ford showrooms are being opened as welcoming spaces for local artists to present their work and connect directly with visitors. By transforming the showroom environment into a platform for cultural exchange, the program helps emerging and established talents gain visibility while encouraging wider community engagement with Saudi art.
The initiative also reflects Mohamed Yousuf Naghi Motors – Ford’s commitment to supporting community-focused programs and empowering Saudi talent. Through partnerships with cultural and artistic organisations, the company continues to contribute to initiatives that promote creativity and strengthen the role of the private sector in supporting the Kingdom’s cultural landscape.
Hosting the exhibition in Abha further highlights the unique artistic identity of the Asir region and provides a space where visitors can discover the work of local creatives. The initiative supports the broader vision of making Ford showrooms accessible community spaces where art, culture and local talent can come together.
“Where Beauty Tells Its Tale” forms part of the ongoing Darb Al Fan journey, reinforcing the program’s focus on creating meaningful connections between artists and the communities they represent.
To discover more about the participating artists, explore their work and follow updates from the Darb Al Fan Program, visit its official social media platforms through Darb Al Fan’s official link.
