Rolls-Royce Motor Cars has hosted ‘Enchanting Amman’, its first-ever immersive experience in Jordan, bringing the marque’s world of luxury, craftsmanship and personalisation to the heart of Amman.
The multi-day activation welcomed clients, prospective customers, media and invited guests to experience Rolls-Royce beyond its motor cars through a programme of driving experiences, lifestyle activities, hospitality and craftsmanship-led workshops.
Guests had the opportunity to drive the Cullinan, Ghost and Spectre, while also taking part in experiences including perfumery workshops, cigar-making, leathercraft demonstrations and bespoke hospitality.
Central to the event were the Whispers Lounge and Bespoke Lounge. The Whispers Lounge introduced guests to Rolls-Royce’s members-only community and its curated world of luxury experiences, products and ideas. The Bespoke Lounge allowed visitors to engage with Client Experience specialists and explore the possibilities of commissioning a personalised Rolls-Royce.
The activation also featured a selection of Rolls-Royce Accessories, including the Chess Set, Cameo Car and Luggage Collection, showcasing the marque’s approach to design and craftsmanship beyond the motor car.
A Focus on Bespoke Craftsmanship
Bespoke remains a defining part of the Rolls-Royce experience, allowing each motor car to reflect its owner’s personality, lifestyle and aspirations.
During ‘Enchanting Amman’, guests were introduced to the range of possibilities available through Bespoke commissioning, including personalised colours, materials, embroidery and marquetry.
The experience was inspired by Jordan’s culture, hospitality and spirit of personal expression. Rolls-Royce said the activation reflects its wider commitment to creating meaningful experiences for clients across the Middle East and Africa.
“As a true House of Luxury, we continually seek opportunities to engage with clients wherever they are,” said James Crichton, Regional Director, Rolls-Royce Motor Cars Middle East & Africa. “This activation is a powerful example of how we bring the values of our marque to new audiences through meaningful and immersive experiences.”
As its first activation in Jordan, ‘Enchanting Amman’ marks a new step for Rolls-Royce Motor Cars in the country, combining its focus on craftsmanship, Bespoke and client experiences in one of the region’s culturally rich destinations.
