Saudi Entertainment Ventures (SEVEN) is showcasing its entertainment development plans for the Eastern Province at Furas Al Sharqiya, a two-day exhibition held at Dhahran Expo on October 7 and 8, 2026.
A wholly owned subsidiary of Qiddiya Investment Company (QIC), SEVEN is using the exhibition to introduce visitors to its planned presence in the region and highlight its wider portfolio of entertainment destinations across Saudi Arabia.
Held under the patronage of Prince Saud bin Naif bin Abdulaziz Al Saud, Governor of the Eastern Province, Furas Al Sharqiya brings together major development and investment projects from across the region.
Expanding Entertainment Across Saudi Arabia
SEVEN has opened its first two entertainment destinations, SEVEN Abha and SEVEN Tabuk, in August 2026. These are the first of 14 destinations planned as part of the company’s nationwide entertainment development programme.
The company’s exhibition booth highlights its approach to creating entertainment experiences for communities across the Kingdom, with a focus on supporting quality of life and expanding access to leisure activities.
Essam Aljubair, Chief Operating Officer at SEVEN, said the Eastern Province remains an important part of the company’s plans to bring entertainment closer to communities across Saudi Arabia.
He added that Furas Al Sharqiya provides a platform to showcase the region’s growth while highlighting SEVEN’s contribution to quality of life and Saudi Vision 2030.
Through its participation, SEVEN is presenting its long-term vision for entertainment development as it continues to build destinations designed to serve communities across the Kingdom.
