Riyadh, June 27, 2026: Wallan Trading Company, the official distributor of Genesis in Saudi Arabia’s Central Region, has announced the extension of its strategic partnership with Al Hilal Saudi Club, reinforcing the luxury automotive brand’s long-term commitment to Saudi sports. Under the renewed agreement, Genesis will continue as an official supporting sponsor of the club for the next five years.
The agreement was signed at the Genesis Wallan showroom in Riyadh by H.R.H. Prince Nawaf bin Saad, Chairman of Al Hilal Club Company, and Fahad bin Saad Al Wallan, Chairman of Wallan Holding Company, in the presence of senior executives and officials from both organizations.
As part of the partnership, Genesis will provide 35 luxury vehicles for Al Hilal’s players and administrative staff, offering a premium mobility experience that reflects the brand’s reputation for luxury, innovation, and advanced technology. The agreement also includes a range of commercial and marketing rights, ensuring Genesis maintains a strong presence across the club’s sponsorship platforms, media channels, and sports facilities.
The renewed partnership comes as Saudi Arabia continues to strengthen its position as a global sports destination through major investments and the objectives of Saudi Vision 2030. The Kingdom’s growing sports ecosystem has created new opportunities for collaboration between leading private sector brands and world-class sporting institutions.
Commenting on the agreement, H.R.H. Prince Nawaf bin Saad, Chairman of Al Hilal Club Company, said the extension marks a new chapter in the successful relationship between Al Hilal and Genesis through Wallan Trading. He noted that the partnership is built on mutual trust, shared ambition, and a commitment to excellence, while highlighting the shared values between the club and the luxury automotive brand. He added that the collaboration will support Al Hilal’s continued growth and strengthen its commercial and investment ecosystem.
Fahad bin Saad Al Wallan, Chairman of Wallan Holding Company, said the relationship with Al Hilal goes beyond a traditional sponsorship and is founded on shared achievements and future ambitions. He described Al Hilal as one of the region’s most successful sports institutions, recognized for its remarkable accomplishments and passionate fan base.
He added that Wallan Trading and Genesis are proud to strengthen this long-term partnership as part of their commitment to supporting Saudi sports and national institutions that represent the Kingdom at the local, regional, and international levels. He also noted that the agreement provides an important platform for Genesis to expand its presence and connect with a wider Saudi audience.
Genesis continues to strengthen its position as one of the world’s fastest-growing luxury automotive brands by delivering vehicles that combine sophisticated design, exceptional craftsmanship, advanced technologies, and a premium ownership experience.
The extended partnership reflects the shared values of leadership, ambition, and excellence between Genesis and Al Hilal, while highlighting the growing role of strategic collaborations between the private sector and the sports industry in supporting Saudi Arabia’s economic development and quality-of-life goals under Vision 2030.
