Riyadh is preparing to host the Saudi Travel Market 2026, a major tourism and travel exhibition that will bring together industry leaders, companies, and destinations from around the world. The event is scheduled to take place from March 29 to March 31, 2026, at the Riyadh International Convention and Exhibition Centre.
Saudi Travel Market has become one of the Kingdom’s most important B2B tourism exhibitions, providing a platform where tourism boards, airlines, hotels, travel agencies, and travel-technology companies can connect and explore business opportunities.
The three-day event is expected to attract a wide international audience, including tourism professionals, investors, and government representatives. Participants will have the opportunity to present new tourism projects, promote destinations, and build partnerships with travel companies operating across the Middle East and beyond.
Previous editions of the exhibition have demonstrated the rapid growth of the Kingdom’s tourism industry. The 2025 event featured 185 exhibitors from 35 countries and welcomed more than 14,600 visitors, while dozens of agreements and partnerships were announced during the event.
Saudi Travel Market 2026 will focus on several key areas shaping the future of tourism in the region. These include sustainable tourism development, travel technology innovation, hospitality trends, and new opportunities for international tourism cooperation. Industry experts are expected to share insights on how the sector is evolving and how businesses can adapt to the changing travel landscape.
The exhibition also reflects Saudi Arabia’s broader efforts to expand its tourism sector under Vision 2030, a national strategy aimed at diversifying the economy and attracting millions of international visitors. In recent years, the Kingdom has launched large-scale tourism projects and international events to strengthen its position as a global travel destination.
As the event approaches, Riyadh is expected to welcome exhibitors and visitors from across the world for three days of networking, discussions, and new business opportunities. Saudi Travel Market 2026 will provide a key platform for showcasing the Kingdom’s growing role in the global tourism industry.
