RIYADH, Saudi Arabia – 23 July 2026: Al-Futtaim has officially introduced DENZA, the premium new energy vehicle (NEV) brand backed by BYD Group, to the Saudi market, marking a significant step in the Kingdom’s growing transition toward sustainable mobility.
The launch includes the debut of the DENZA B5 and DENZA B8 premium SUVs, alongside the opening of dedicated DENZA showrooms at I-Mall in Riyadh and Al Shati District in Jeddah. Al-Futtaim also confirmed plans to expand the brand’s footprint into Saudi Arabia’s Eastern Province, with additional models expected to join the line-up later this year.
The arrival of DENZA reflects Al-Futtaim’s long-term commitment to bringing advanced mobility solutions to Saudi Arabia while supporting the country’s Vision 2030 objectives of adopting cleaner, smarter transportation technologies.
Premium SUVs Built for Performance and Everyday Driving
The newly launched DENZA B5 and B8 are equipped with the brand’s Super Hybrid Dual Mode Off-Road (DMO) technology, which combines hybrid efficiency with strong off-road capability. Designed to deliver premium comfort without compromising performance, both SUVs cater to drivers seeking versatility for both city commutes and challenging terrain.
Built around DENZA’s global design philosophy, “Technology Drives Elegance,” the vehicles combine intelligent engineering, refined styling and advanced driver-focused technologies. The models are designed to offer a balanced driving experience while meeting the growing demand for premium electrified vehicles in the Kingdom.
More Models Coming Later in 2026
Al-Futtaim also announced that the Saudi portfolio will expand later this year with the expected arrival of the DENZA Z and DENZA Z9GT, following their international unveiling at the Goodwood Festival of Speed.
The addition of these models will broaden DENZA’s premium electric and hybrid offering in Saudi Arabia, giving customers access to a wider range of technologically advanced mobility solutions.
Powered by BYD’s Global Innovation
DENZA benefits from the technological expertise of BYD Group, currently the world’s leading new energy vehicle manufacturer by sales. The company operates an extensive research and development network comprising more than 120,000 engineers across 11 research institutes, generating an average of 52 patent applications every working day.
This strong R&D foundation enables DENZA to integrate advanced technologies with premium craftsmanship, intelligent mobility systems and high-performance engineering across its product range.
New Showrooms Offer Complete Customer Experience
The newly opened DENZA showrooms in Riyadh and Jeddah have been designed to provide customers with an immersive brand experience. Visitors can explore the latest vehicle range, receive expert product consultations and access comprehensive sales and after-sales support throughout their ownership journey.
The facilities represent the first phase of Al-Futtaim’s broader retail strategy for DENZA in Saudi Arabia, with further expansion planned as demand for premium new energy vehicles continues to grow.
Supporting Saudi Arabia’s Sustainable Mobility Vision
Commenting on the launch, Jerome Saigot, Managing Director of Al-Futtaim BYD Group KSA, said Saudi Arabia is entering a new era of premium mobility, with customers increasingly seeking vehicles that combine advanced technology, sophisticated design and everyday practicality.
He noted that Al-Futtaim aims to establish DENZA as a long-term player in the Kingdom by expanding its product portfolio, strengthening its retail presence and responding to the evolving needs of Saudi consumers.
With the introduction of DENZA and continued expansion plans across the Kingdom, Al-Futtaim is reinforcing its commitment to supporting Saudi Arabia’s transition towards a smarter, more sustainable automotive future while making premium new energy vehicles more accessible to customers nationwide.
