As excitement builds around the FIFA World Cup 2026, one automotive brand in Saudi Arabia is transforming a simple showroom visit into an unforgettable global experience. Mohammed يوسف Naghi Cars – Hyundai has announced a new customer campaign that gives football fans the opportunity to attend the FIFA World Cup 2026 and support the Saudi National Team live from the stands.
The campaign reflects a growing shift in the automotive industry where brands are no longer focused solely on selling vehicles. Instead, they are creating lifestyle-driven experiences that emotionally connect with customers. Hyundai Naghi’s latest initiative blends football, travel, and automotive innovation into a single opportunity that feels both exciting and aspirational.
Running across Hyundai showrooms in Saudi Arabia, the campaign invites customers to visit any participating branch and test drive a Hyundai vehicle. Once the test drive is completed, participants are automatically entered into a draw for a chance to win a fully inclusive World Cup trip.
Two winners will be selected, and each winner will receive a complete travel experience designed to remove every layer of hassle from the journey. The package includes international flight tickets to the United States, accommodation throughout the stay, match tickets for the Saudi National Team games, transportation support through internal travel vouchers, and assistance with visa procedures. Each winner will also be able to bring a companion, making the experience even more memorable.
The FIFA World Cup 2026 is expected to become one of the biggest sporting events in history. Hosted across the United States, Canada, and Mexico, the tournament will introduce a larger format and bring together fans from every corner of the world. For Saudi football supporters, the chance to witness the national team competing on football’s biggest stage is expected to be a once in a lifetime experience.
According to representatives from Hyundai Naghi’s marketing team, the campaign was created to bring customers closer to moments that matter beyond the road. The company sees the initiative as an extension of its customer-first philosophy, where driving a Hyundai becomes part of a wider lifestyle filled with experiences, entertainment, and emotional value.
At the same time, the campaign also serves as an invitation for customers to explore Hyundai’s latest lineup of vehicles. Visitors can experience the brand’s newest models firsthand, discover exclusive showroom offers, and enjoy a modern test drive experience that combines comfort, technology, and performance.
By connecting the thrill of football with the excitement of mobility, Hyundai Naghi has created a campaign that feels larger than a traditional promotion. It taps into national pride, global sport culture, and the universal excitement of travel. For many customers, a quick test drive could ultimately become the beginning of an unforgettable World Cup journey.
