Wuhu, China
iCAUR’s Global Partners Conference 2026 marked a clear shift in the brand’s journey. What began as a phase of expansion is now moving into deeper global integration. The summit brought together partners from across regions to align on strategy, product direction and long-term growth.
The message from the stage was consistent. iCAUR is not only building vehicles. It is shaping a complete ecosystem that connects design, technology and user experience.
A Clear Vision and Market Shift
Opening the event, CEO Dr. Su Jun introduced the brand philosophy “Classic Never Fades.” His focus was not on features or performance numbers. Instead, he spoke about creating products that hold value over time. He described iCAUR’s boxy design language as a lasting identity rather than a passing trend. The approach is rooted in clarity, strength and authenticity.
This idea set the tone for the rest of the summit.
Ms. Wang Yu, Vice President of iCAUR International, expanded on how the market itself is changing. Today’s buyers are moving beyond basic functionality. They are looking for individuality and emotional connection. She explained that iCAUR is responding by defining a new category within the new energy vehicle space.
Rather than competing on price, the brand is focusing on value, design and differentiation. This shift is also aimed at ensuring long-term profitability for partners.
A key part of this strategy is the ecosystem approach. The i-CARE service network is set to expand to 2,000 outlets worldwide, strengthening customer support and long-term engagement. Alongside this, the i-LIFE ecosystem introduces large-scale customisation, offering more than 1,000 configuration options. Together, these elements create a more personal and connected ownership experience.
Products, Partnerships and the Road Ahead
From a product and technology perspective, CTO Mr. Ma Yongdong outlined a focused roadmap. iCAUR is building two core product lines. The V-series is designed for off-road strength and exploration, while the X-series looks ahead to intelligent mobility.
Current models are already gaining traction across markets. The V23 has emerged as a strong performer in Southeast Asia, while the V27 is seeing growing recognition in the Middle East. These early results reflect the brand’s global positioning strategy.
Looking forward, new models including the V25 and the flagship V29 were introduced. The ROBOX concept marked the beginning of the X-series. Built on the i-SWIFT 3.0 platform, it combines advanced AI systems, next-generation battery technology and high-level driving capability, offering a glimpse into the brand’s future direction.
Beyond products, the summit also highlighted the role of partnerships. iCAUR recognised its global dealer network, presenting awards to outstanding partners and honouring the Top 10 winners of the #OneClassicMillionStories design competition. A dealer representative shared insights on working with the brand, adding a practical perspective to its growth story.
The event concluded with a global partnership signing ceremony, where leadership formalised new agreements with international partners. It was a strong signal of the brand’s commitment to collaboration and long-term expansion.
Looking ahead, iCAUR aims to reach over one million annual sales by 2030 while building a network of 2,000 service outlets worldwide. The direction is clear. iCAUR is moving beyond growth for scale and focusing on building a connected global ecosystem designed to last.
